Regular Users of Yelp Who Search for Reviews Are Likely to Have a(N)

Update:Did yous run across the date on this post? It'south old. Don't worry, you tin can find the latest information from the 2019 study right here.

A Nielsen study commissioned by Yelp finds that many consumers report strong buy intent at the businesses they find through review sites. Now, 92% of consumers who use consumer online review sites say they made a buy after visiting Yelp at least sometimes, frequently or almost always.

Consumers who use online consumer review sites and claim they make a purchase after visiting Yelp are also reporting they practice then faster than before, compared to a Nielsen study from 2014. The number of consumers who report purchasing something inside a few hours increased by 212%, and the number of consumers who say they make a purchase later on a mean solar day or less increased by 55%.

The 2016 survey, based on responses from roughly two,000 consumers, also shows that review sites drive higher conversion than search engines or the leading social network.

Nielsen Study Findings on Yelp and Online Review Sites

All data points from September 2016 Nielsen written report deputed by Yelp. See beneath for methodology.

Review Sites & Yelp

• • • 74% of the consumers searching online for a local business turn to consumer online review sites at least monthly.
    • Consumers who employ consumer online review sites rank Yelp as the most trusted, well-nigh influential and most useful for making a last buy decision, when compared to other consumer online review sites and excluding search engines and social media platforms.

Purchase Behavior on Yelp

• • • • 92% of consumers who use consumer online review sites say they fabricated a purchase after visiting Yelp at to the lowest degree sometimes, frequently or nigh e'er.
  • • • 25% within a few hours
      • 42% inside a day or less
      • 79% inside a calendar week or less
    • 79% of Yelp users say they are looking for a business they can visit multiple times.
    • 85% of Yelp users share the businesses they observe on Yelp with friends at to the lowest degree frequently or occasionally.

Eating place Ordering & Delivery

• • 55% of Yelp users searching for restaurants have ordered takeout or delivery from a eatery they constitute on Yelp
    • • 58% of Yelp users searching for restaurants in the past three months claim they gild takeout or delivery at to the lowest degree monthly
      • Merely 47% were previously familiar with that eating place before using Yelp

What Nielsen Findings Mean for Local Businesses

For local businesses, it's important to annotation that many consumers are finding y'all online and making a conclusion about whether or not to spend coin with you based on information on review sites including Yelp. Beyond managing your own website or social media accounts, make sure to claim your free Yelp account and, at a minimum, confirm that your business details – including hours, location, and phone number – are accurate and up to date. Costless tools like responding to reviews, uploading photos and a business description, and enabling letters and quote requests through Yelp will give businesses the opportunity to attract new customers out of the millions of people using Yelp each month.

Since consumers written report making faster buy decisions, being responsive is a must. Businesses should consider enabling notifications for new reviews and messages through the Yelp for Business organization Owners app.

Online reviews are only gaining in importance as a resources consumers turn to before making spending decisions. Yelp has added new ways to enrich the search feel and provide convenience for consumers. At present people can not but detect, but besides book, purchase, or transact with a business directly on Yelp through restaurant reservations, nutrient ordering and delivery with Eat24, requesting services and quotes, earning Yelp Cash Back, and more.

Businesses tin can claim their Yelp Business Page for free at biz.yelp.com.

Methodology – Nielsen Written report commissioned by Yelp, 2016

Based on online consumer survey fielded past Nielsen for Yelp, nine/2016. Full sample 2,007 adults eighteen+ in the U.s.a. who searched for a local business online betwixt 8/2016-nine/2016. Online interviews conducted September half-dozen – September xx, 2016. Online Review Site User sample = 745: Reported use of a dedicated online review site, excluding search engines and social media sites. Yelp User sample = 587: Reported use of Yelp to find local business organization (6/2016-9/2016). Information weighted demographically to be representative of U.s. online population.

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Source: https://blog.yelp.com/news/study-92-consumers-using-yelp-make-purchase-visiting-platform/

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